Melbourne-based Senior Graphic Designer

Life's too short to have no brand strategy.

I create strategic, thoughtful work across brand, digital, video, motion, and social media. From the first concept to the final file.

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Brand IdentityMotion GraphicsVideo ContentDesign SystemsSocial StrategyUX & UI Brand IdentityMotion GraphicsVideo ContentDesign SystemsSocial StrategyUX & UI
Selected Work

Projects & Case Studies

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Brand Identity Strategy Motion

Y Careers Brand Ideation and Rollout

I built the Y Careers brand from scratch. Visual identity, design system, social content, campaign materials, workshops with young people, video, and animation. Everything working together to genuinely connect with the audience.

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Selfwealth
BrandCampaignOOH

Selfwealth

Brand design system, two refreshes, and a national OOH campaign rolled out across Melbourne.
Video Content
VideoSocialProduction

Video Content

TikToks, Reels, LinkedIn videos and YouTube tutorials. I write, direct, edit, and sometimes appear on screen.
Motion Graphics
MotionAnimationAfter Effects

Motion Graphics

Logo reveals, animated explainers, and campaign motion. Animation that makes brands feel alive.
Two Sense
FashionIdentity

Two Sense

Contemporary vintage fashion label with a Wes Anderson-inspired palette and a detailed coin illustration mark.
The Valiants
MusicPrint

The Valiants

Full visual identity for an indie punk rock band. Album artwork, merch, and brand collateral.
Illustration
IllustrationDigital

Illustration

Character design, brand illustration, editorial artwork, and custom icon systems.
Expertise

What I bring to the table

01

Motion Graphics

I use After Effects to translate brand identities into motion. From social campaign animations to explainer videos, I make complex things feel simple and engaging.

02

Brand Identity

I build brands from the ground up. Logos, colour systems, typography, design systems in Figma. The kind of foundations a team can actually use.

03

Video Content

I write, direct, and edit social video content for TikTok, Instagram, LinkedIn, and YouTube. I've run interstate shoots and managed everything from storyboarding to post-production.

A designer who thinks as much as she creates.

Josephine De Maria About Me

I'm a Melbourne-based Senior Graphic Designer with over four years of experience across brand, digital, video, motion, and social media. I've built my career working as a one-person creative team in fast-paced environments, leading projects from the first idea through to final delivery.

I care about work that connects with real people. Whether I'm designing a brand system, shooting a TikTok, or building out an animation, I want it to actually do something.

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Need a designer?
I'd love to work with you.

Open to freelance, contract, and full-time opportunities.

josephine.de.maria@gmail.com
0400 636 229 LinkedIn